You can create segments in the Kaisa platform to handle your call data. Segments are used in workflows, and shortly you will be able to filter your dashboard and generate reports based on segments.
When you are defining the segment, you will need to define the criteria. Currently, it is possible to use following criteria:
| Property selector | Second level selector | |
| Call Duration | Length of the call in seconds | |
| Call Status | Whether the call was answered or missed | |
| Caller Area code | Area code of the caller’s phone number | |
| Geolocation | Continent Code Country Code (2-digit) Country Code (3-digit) Country Name Region City Postal Code Latitude Longitude DMA Code Area Code |
Geographic region where user visited the website based on IP address |
| UTM Parameter | UTM Source UTM Medium UTM Campaign UTM Content UTM Term |
Google Analytics UTM parameters of the last visited web page |
| URL | The first, last, or visited url. | |
| Device | Whether browsing device was Desktop, Tablet or Mobile | |
| Commission | Commission in caller data | |
| Caller ID | Any part of caller’s phone number | |
| Destination Number | The phone number (or part of it) which Kaisa connects the phone calls to. In the case of Dynamic Numbers, this is also the number replaced by the Kaisa JavaScript. |
In the segments, it is possible to combine several of these. However, if you combine too strict criteria, it might be possible that the segment never catches any traffic.
To see the likely impact of the segment on the future traffic, there is a graph and percentage shown when you create a segment. This information is based on analysing data based on calls that have already taken place and may not correspond to future calls. Currently, it is not possible to see the estimation based on all criteria.
In the example below, we have selected the users who have called after browsing on the English version of a website:
When combined with the information about the length of the call we see that the segment of these users is much smaller.
Some segments are overlapping and therefore even though the actual percentage of calls which were longer than 45 seconds is 70% (the large yellow circle), the sum of the segments is just 17%.
For Advanced Assignment Workflow, not all segments are used as the Call Duration. In the example above they are available only after the call. For the purposes of Advanced Assignment the following criteria are available at this time: Caller Area Code, Geolocation, UTM Parameter, URL, Device, Caller ID and Destination Number.
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