Madmetrics collects and analyzes data at the most granular level of the media tree. By enabling this integration, Kaisa will automatically feed conversion data for PPC traffic to Madmetrics.

How to activate

To activate this integration, simply create a ticket and we will be happy to help you out. 

How it works

• Kaisa captures a the Madmetrics cookie ID and ties it to the phone number being displayed
• When a call is made Kaisa sends back the call details to Madmetrics

What we send 

• Cookie ID
• Client ID
• Call duration
• Call status (answered / missed)
• Goal status

Getting Started