We are happy to announce our new Audience feature!

Audience. Allows you to create distinct user groups that are called “Audience” based on specific criteria, by pairing audiences with other Kaisa offerings (currently Message Orchestrator and Survey), this will allow you to improve your engagement strategies and achieve personalization at scale.

The ability to build user groups will provide enhanced visibility into clusters of users who exhibit similar behavior and enable you to create and enhance user engagement strategies.

What does this mean in practice?

You can create Audiences to better understand your customers behaviour and their distribution across all traffic based on different criteria, and you can take meaningful actions for each Audience to be contacted in specific ways, monitored specifically, or injected into your systems via a webhook solution, and more. 

Steps to create and use an audience:

Step 1

Click on the Audiences icon on the Kaisa Dashboard and then "New Audience" on the right hand side of the screen:

You can then start creating an Audience, providing a name, a description, and selecting the criteria to group calls and events into this Audience.

You can use the different criteria options available to narrow down and segment your traffic for this audience. 

Call data: for only missed calls, or calls of a certain duration, or to a specific number and more

Session data: to base the audience in session information like specific url or parameters included

Vehicle or Organisational: for specific parameters linked to your business that we store automatically for you or that you pass on to us.

After building the Audience with the selected criteria, the new Audience will be visible in the Dashboard along with relevant data. The card shows that the Audience has the criteria set previously.

Step 2 (optional)

You can go to the Engagement Builder and set a workflow in order to create engagements and actions specifically for one of your Audiences. 

When you start building a Workflow in our Engagement Builder, you will be able to select an Audience as part of the Events and Criteria.

Example:

• Triggering event: “A call ends”
• Criteria: select the “high value leads” from the list of Audiences. The Audience criteria are presented when selecting the Audience (i.e. Call Status and Last Visited URL in this example)

Save and continue with setting workflows as usual. You can chose to send an email address for these high value leads to be contacted, or an sms to the potential buyer to ensure they keep engaged, or send a webhook to your CRM tool, and more. 

Reporting

We include Audiences as part of our reporting in Explore, so you can easily see what Audience each call qualifies for, and better understand your customers and how they engage with you. 

Any questions at all let us know!